Mayor Teresa Harding May Update
May : Mayor’s message to the business community Welcome to Queensland Small Business Month! In May we celebrate the people who provide local jobs, essential goods and services and wonderful experiences to our community. For Queensland’s first Small Business Friendly Council, it’s a fantastic opportunity to bring our local traders together for bespoke events and […]
Mayor Teresa Harding April Update
March: Mayor’s message to the business community As we approach the end of the 2020/21 financial year, our state-leading population growth is continuing to bring new opportunities to Greater Springfield. Essential goods and services, jobs and local connections are set to be provided by our small and medium businesses for an additional 330,000 residents to […]
An Introduction to Sensory Marketing
When you walk into a bakery, the mere smell wafting out of the oven is often enough to incentivize clients to purchase sweets. The sights, sounds, and smells of the modern marketplace are rarely accidents. More likely, they are tools of an evolving strategy of psychological marketing called “sensory marketing” designed to win your loyalty […]